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OM11 - ICE campaign Following the disasters in London in July, people are being urged to partake in the Ice campaign. The idea is that you store the word "ICE " in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency". In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to contact them. It's so simple that everyone can do it. Please do. For more than one contact name enter ICE1, ICE2, ICE3 etc.
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